Photo Feature: 1960 Edsel Ranger

1960 Edsel Ranger

1960 Edsel Ranger

by Don Sikora II

Note: The following story was excerpted from the April 2011 issue of Collectible Automobile magazine

Introduced by the Ford Motor Company in September 1957, Edsel was Ford’s attempt to capture a larger portion of the medium-price new-car market. But by the start of the 1960 model year, the brand was on very shaky ground.

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1960 Edsel Ranger Two-Door Sedan

1960 Edsel Ranger

1960 Edsel Ranger

As the medium-price market developed in the years between the world wars, Ford really didn’t do anything to address this growing—and profitable—part of the business. The 1939 Mercury was the company’s first medium-price offering, but it had to compete with Pontiac, Oldsmobile, and Buick from General Motors; Dodge, DeSoto, and Chrysler from Chrysler; and a collection of strong independents including Nash and Hudson.

Ford executives recognized the importance of this market soon after the end of World War II. Still, serious strategic planning didn’t begin until the Fifties.

Carefully orchestrated leaks and media speculation preceded the introduction of FoMoCo’s new medium-price car, the 1958 Edsel. Despite the planning and hoopla, the Edsel faced major problems even before it ever went on sale. 

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1960 Edsel Ranger

1960 Edsel Ranger

The new car found itself caught up in a perfect storm of brutal office politics, a dramatic sales downturn in the medium-price field, and the worst economic conditions since the end of World War II. With sales failing to live up to expectations from the start, and powerful opponents in company management, Edsel quickly lost support inside of Ford, even before New Year’s Day 1958. It was branded a loser, but no matter how good or bad the ’58 Edsel truly was, it probably never really had a chance to succeed. 

Edsel offerings were dramatically scaled back for 1959, and by 1960, the Edsel was little more than a badge-engineered Ford. Introduced on October 15, 1959, the ’60 Edsel arrived in one series, Ranger. Body styles included two- and four-door sedans and hardtops, a convertible, and six- and nine-passenger Villager station wagons. 

Model-Year Madness! 10 Classic Ads From 1960

1960 Edsel Ranger

1960 Edsel Ranger

Unique sheetmetal was at a minimum, with the hood and the small sections of the rear fenders next to the decklid being the differences. Edsel’s signature central vertical grille was jettisoned, and the new front end looked quite similar to a 1959 Pontiac. At the rear, vertical taillamps set the car apart from the ’60 Ford with its horizontal lenses.

Dealer and customer response was tepid, allowing the company to officially throw in the towel on Edsel a little more than a month after the 1960 model’s introduction. Production ended by November 30, 1959, and totaled a mere 2846 units. 

The featured car is owned by Judy Doster of Abilene, Texas. The two-door sedan was the price leader of the line at $2643 to start, and the second-most popular 1960 Edsel with a run of 777 units.

A 292-cubic inch “Ranger V8 was standard, but this car has the 223-inch “Econ-O-Six,” a $83.70 credit option. It’s joined to an extra-cost automatic transmission.

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1960 Edsel Ranger

1960 Edsel Ranger

Listen to the Consumer Guide Car Stuff Podcast

1960 Edsel Ranger Two-Door Sedan Gallery

(Click below for enlarged images)

Consumer Guide Car Stuff Podcast, Episode 44: Pontiac’s Screaming Chicken, 2021 Ram 1500 TRX

Pickup-Truck Reliability

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Episode: 44

Broadcast date: August 30, 2020

Guest: John Biel

Pontiac’s Screaming Chicken, 2021 Ram 1500 TRX

Host Tom Appel and co-hosts Jill Ciminillo and Damon Bell start off the show by discussing the recent unveiling of the 2021 Ram 1500 TRX, a ultra-performance off-road pickup truck with a 702-hp supercharged Hemi V8 engine. Collectible Automobile magazine Editor-in-Chief John Biel joins us to chat about the great features in the October 2020 issue, including a profile on GM designer John Schinella (one of the creators of the Pontiac Trans Am “screaming chicken” hood graphic) and an overview of the dashboards of the 1930s. Tom has a quiz for Damon and Jill on optional-equipment prices, and Damon runs down the latest articles on the Consumer Guide Daily Drive blog, including a first-look article on the 2020 Toyota 4Runner TRD Pro.

The Consumer Guide Car Stuff Podcast is broadcast every Sunday on Chicago’s WCPT AM 820 at 1:00 PM CST.

Discussed this week:

Collectible Automobile Magazine

1979 Pontiac Trans Am

Test Drive: 2020 Toyota 4Runner TRD Pro

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Follow the crew:

The CG Daily Drive Blog

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Damon on Twitter

Jill on Twitter

John Biel on Twitter

Drive, She Said (Jill’s blog)

Tom on the radio:

Tom on the Nick Digilio Show

Tom on Green Sense Radio

Tom on the Stan Milam Show

2021 Ram 1500 TRX

Cheap Wheels: 1997-2001 Honda Prelude Type SH

2000 Honda Prelude Type SH

2000 Honda Prelude Type SH

Cheap Wheels

by Don Sikora II

Note: The following story was excerpted from the October 2019 issue of Collectible Automobile magazine.

The fifth—and final—generation of the Honda Prelude made its American debut as a 1997 model. The sportiest of these final Preludes was the Type SH, and we think it makes an interesting choice for the historically minded enthusiast seeking cheap wheels. 

1997-2001 Honda Prelude Type SH

The fourth-generation Prelude had bold styling, but the redesign was an evolution of the more conservative look used by the second- and third-gen cars. The design was smooth and simple, the profile defined by a low hood, coupe roofline, and a nearly horizontal decklid. Fixed, flush-mount headlamp assemblies that dipped down into the front fascia helped define the car’s face, while a tall bumper dominated the rear view. The car ran a 101.8-inch wheelbase, was 178 inches long, and had a 3042-pound curb weight.

The engine was a 2.2-liter 16-valve four-cylinder job with Honda’s VTEC variable valve-control system. It used aluminum construction, and the 1997 brochure noted the block’s cylinder liners were made with carbon fiber and aluminum oxide. The engine was rated at 195 bhp, and the Type SH had a mandatory five-speed manual transmission. (Base Preludes with stickshift used this same powerplant, but when the optional four-speed automatic was ordered the engine ran in 190-horsepower tune.)

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The top-line Prelude Type SH added an Active Torque Transfer System (ATTS). Consumer Guide® reported that in turns ATTS could force the outside front wheel to rotate as much as 15 percent faster than the inner front wheel. In addition, ATTS was able to direct up to 80 percent of the engine’s torque to one front wheel. Other Type SH additions included a rear spoiler and a model-exclusive design for the 16-inch five-spoke alloy wheels.

Only four colors were available in ‘97: San Marino Red, Flamenco Black Pearl, Nordic Mist Metallic (silver), and Eucalyptus Green Pearl. The first three colors came with a black cloth interior, while dark-green Preludes had ivory-and-black two-tone trim. 

Our CG colleagues liked the car’s reasonably supple ride, relatively quiet interior, lively acceleration (0-60 mph in 7.6 seconds for an SH), and slick shifter. Gripes included so-so rear-seat room and the required premium-grade gas.

The Prelude Type SH was one of Car and Driver’s “10 Best Cars” for 1997 and 1998. In C/D’s June 1997 issue, the SH was named the best handling car costing less than $30,000 after winning a comparison test. One short sentence summed up the Prelude well: “The feel is one of remarkable sophistication.” 

The charts that accompanied the test clearly showed that this Prelude was not an inexpensive car. The Type SH’s $26,095 no-options as-tested price was exactly $1999 more than the Chevrolet Camaro Z28 that finished fourth. And then consider the Z’s $20,640 base price.

The Prelude didn’t change much after ’97. Highlights included the addition of more exterior colors over time, and in 1999 the engine picked up five horsepower for an even 200.

Future Collectibles: 2018 Subaru WRX STI Type RA

Pros:

  • Contemporary reviews lauded Prelude Type SH’s precise handling and rev-
    happy VTEC four-cylinder engine.
  • We think the clean styling has aged well.

Cons:

  • Prelude Type SH was only available with a slick-shifting five-speed manual
    transmission. Enthusiasts will delight, but it’s a problem if you can’t work
    three pedals.
  • Remember the last time you saw a nice one?

Final Drive:

It wasn’t an inexpensive car new, and as sporty front-drive coupes go, the Prelude Type SH still has an awful lot to offer. Plus, its handling was as good as it got for a 1997-model front driver.

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